He pointed out that by 2025, the global brand communication of Sany would face challenges such as the localization becoming a "must-have" rather than an "add-on", coexistence of AI efficiency and risks, and rapid changes in audience preferences. In response to these challenges, Sany actively sought changes by strengthening its system processes, accelerating channel innovation, and integrating global resources to build an efficient and collaborative communication network.

In particular, in terms of the deep transformation of localization, Sany has always adhered to the strategy of "global framework + local narrative", telling local stories in local languages: at the global level, it released the brand slogan "No more waiting" with great significance, truly recording and demonstrating Sany's service commitments in multiple key markets around the world; at the regional level, it adhered to the principle of cultural uniformity but diversity, deeply integrating local development for local communication.

Currently, Sany has over 10,000 employees overseas, with 89% recruited locally. In the future, the Sany Group will continue to explore "global unified voice and regional differentiated expression", deeply integrating local culture under a unified brand core, and truly growing into a world-class leading enterprise recognized by the global market.

The brand globalization sharing of Sany Group is based on practical experience and profound insights, combining strategic height with practical details, and has won high recognition from many professionals in the field of brands and communication on the spot. Many participants said that Sany's systematic layout in global communication and deep localization experience have provided a reference model for more Chinese brands to "go global".